In the early 1830s, when The Church of Jesus Christ of Latter-day Saints was less than three years old, the Lord invited members of the Church to seek wisdom by study and by the exercise of faith:
“And as all have not faith, seek ye diligently and teach one another words of wisdom; yea, seek ye out of the best books words of wisdom; seek learning, even by study and also by faith” (D&C 88:118).
This is more than a simple exhortation to learn about the gospel. It is an invitation from the Lord to recognize that not all sources of knowledge are equally reliable. Seeking “out of the best books” does not mean seeking only one set of opinions, but it does require us to distinguish between reliable sources and unreliable sources.
Recognizing that today so much information about The Church of Jesus Christ of Latter-day Saints can be obtained from questionable and often inaccurate sources, officials of the Church began in 2013 to publish straightforward, in-depth essays on a number of topics. The purpose of these essays, which have been approved by the First Presidency and the Quorum of the Twelve Apostles, has been to gather accurate information from many different sources and publications and place it in the Gospel Topics section of LDS.org, where the material can more easily be accessed and studied by Church members and other interested parties.
The Church places great emphasis on knowledge and on the importance of being well informed about Church history, doctrine, and practices. Ongoing historical research, revisions of the Church’s curriculum, and the use of new technologies allowing a more systematic and thorough study of scriptures have all been pursued by the Church to that end. We again encourage members to study the Gospel Topics essays cited in the links below as they “seek learning, even by study and also by faith.”
Can Pokémon Go be used as a marketing tool and if yes, how?
Pokemon Go is a new mobile phone app game which became one of the most frequently downloaded games within Apple App Store and Android Google Play store. In USA alone, two days after the game was launched there were more than 65 million downloads. Game players are walking around the real-life neighborhoods while hunting Pokemons. The game opens up new marketing opportunities for businesses.
Firstly, Pokemon game is beneficial for local businesses. For example, Linizio Pizza Bar, in Long Island, sales jumped by 75% since the owner of a restaurant paid $10 for a “lure module” feature which attracted fellow players to his restaurant (Rogalski, 2016). Another physical shops, bars, and restaurants are advertising themselves as a “Poke stops” or “Gyms,” which attracts new customer flow. It is an opportunity for local businesses to draw player’s attention to promotions, discounts, and campaigns which company has to offers via flyers, signs or hanging banners (Bloem, 2016). Additionally, companies can promote their business via social media websites by giving discounts to customers who “check-in” in their store or restaurant, while hunting Pokemons.
A growing number of Pokemon game users and players walking around the physical places sets a challenging competition for companies such as Foursquare, which offers discount coupons for users who “check in” in the location (Moon, 2016). In the future, businesses can be promoted and advertised via “check-ins” made by Pokemon players in the social media websites such as Facebook or Twitter.
At the moment, Pokemon is incorporated in a marketing plan by small businesses by renaiming products, creating events and making their places as a “Poke stops” and “Poke Gyms” (Lovasz, 2016). However, it is a matter of time before big companies will that to execute Pokemon marketing opportunities. Big corporations are already taking look into this (Moon,2016).
Bloem, C. (2016). Inc. Retrieved 4 September, 2016, from http://www.inc.com/craig-bloem/how-to-market-yourself-on-pokemon-go-if-your-business-is-not-on-a-pokestop.html
Moon, A. (2016). Reuters. Retrieved 4 September, 2016, from http://www.reuters.com/article/us-nintendo-pokemon-disruptor-idUSKCN0ZT2U2
Lovasz, A. (2016). Tech. Retrieved 5 September, 2016 from http://tech.co/incorporate-pokemon-go-local-marketing-strategy-2016-07
Rogalski, K. (2016). Quora. Retrieved 4 September, 2016, from https://www.quora.com/How-can-Pok%C3%A9mon-be-used-as-a-new-marketing-tool
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