Facebook, arguably the most famous social networking site, comes with its own pros and cons. Here in this article, I will try to show some of the advantages and disadvantages of Facebook.
Facebook has helped to create a brand for many individuals and businesses. Moreover, it’s a major source of entertainment for people around the globe. Since Facebook is a global social networking site available in various parts of the world, location is not a barrier.
Also, with the Facebook translation feature, you can easily connect with Facebook users from different countries and with people who speak a variety of different languages.
The Advantages of Facebook
Facebook for Networking
Facebook is arguably the most powerful social media and social networking site out there. You can use Facebook to connect with your family, friends, work colleagues, and you can even meet new people on Facebook.
Most people who know how to use a computer and internet have a profile on Facebook.
Moreover, it’s easy to find like-minded people by seeing their interests, and you can easily connect with them using wall updates, private messages, and video chats.
Facebook for Dating
Facebook is also known for finding dates.
Indeed, with a social network powered by over 1 billion active users, it’s easy to find a date that shares common interests and hobbies.
Finding dates in this way, much of the time you won’t get into incompatibility issues. (Much of the time…)
One should be careful about fake Facebook profiles, though, as they are usually created by stalkers or spammers.
(Perhaps this is a disadvantage, but Facebook is also becoming one of the major vehicles for failed relationship and breakups.)
Facebook for Business
Facebook is one of the largest sites in the world where we are not only allowed, but encouraged to connect with everyone.
Anyone can take advantage of Facebook to maintain a good relationship with others who identify with certain tastes or products. This is very important because as a business, you can sell or promote a product/service to a highly targeted audience, thus increasing the possibilities of making money on the internet.
Facebook allows the establishment of partnerships between various projects. Moreover, using a Facebook fan page, you can increase your brand value and social media presence for your business. If used properly, Facebook can help you find new leads and clients.
Facebook Video Chatting
Facebook can also be used as video chat tool.
Recently, Facebook implemented the Facebook video chat feature in partnership with Skype. Now you can make video calls to your friends using Facebook’s inbuilt video chat service.
Facebook for Image and Video Hosting
You can also use Facebook as a site to host images and videos. You can set privacy levels for individual albums to control who can see what you share.
Moreover, you can always download your complete collection of Facebook photos and videos using the Facebook backup account feature.
Facebook for News & Information
The real advantage of Facebook is that it’s a real-time social networking site. This makes it one of the best sources to stay updated with the latest news and information. Major news usually goes viral on Facebook, and most brands use it to announce important things regarding their products/services.
Bloggers and internet marketers can subscribe to popular blog fan pages and keep themselves aware of the latest updates. In fact, I have one profile just to gather news.
Facebook as a Personal Portfolio
Facebook’s Timeline gives a completely new look regarding your personal profile branding.
With the Facebook Timeline cover, you are allowed create a dramatic first impression as the cover pic will quickly tell people what you are all about.
Also, you can make certain updates public, and if done strategically, you can use it as a portfolio. For example, if you want people to recognize you as a Facebook business expert (provided you are one), you can set your privacy to Public for your most commented and liked “Facebook for business tips, articles, and discussions”.
This way all your new profile visitors will see your expertise, and they will be connecting with you because of your useful and targeted updates. This will also help you get more subscribers and potential clients.
The Disadvantages of Facebook
One of the major concerns and disadvantages of Facebook has to do with Facebook’s privacy.
In the past, it has created a lot of buzz due to sudden changes, but now Facebook has simplified its privacy settings.
Another thing to consider has to do with the availability of really personal information, whether it’s in video, pictures, or text.
Here’s a good rule:
All throughout the internet, we should always keep in mind the privacy of our personal data. After it’s placed online, we lose all control.
Private Status Published Publicly
Even though Facebook has simplified its privacy settings, many unknowing users still end up publishing private images and status updates publicly.
Also, people usually keep their Facebook friends list visible to the public, and this helps Facebook stalkers find more information about you.
Read our guide: How To Hide Facebook Friends List From Others.
Fake Facebook Profiles
Facebook is full of fake profiles.
There is no limit to these profiles. Most of them are created by stalkers or marketers looking to gain more friends and use it for their marketing purposes.
There are many ways by which you can identify a fake Facebook profile. (We will cover this in an upcoming article.)
Not Using Facebook List Feature
Many users still don’t use the Facebook list feature which is very helpful to keep your status updates targeted to a specific group of friends (e.g college friends, office friends, etc.)
I’m sure you don’t want to get fired from your job because of silly status updates about how much your boss sucks.
If you are new to the Facebook list, read our guide: How To Use The Facebook List Feature.
Of all of Facebook’s disadvantages, I believe this is one of the major reasons why people deactivate or delete their Facebook profile. Being one of the best ways to stay updated about what your friends are doing, people spend too much time on this vast social networking site.
Facebook offers many entertainment applications and games which engage users to a great extent. Apart from that, Facebook chat and Facebook video chat are another two time-consuming features.
If you want to use Facebook to your advantage, set yourself a time-limit. Spending too much time on Facebook might make you a Facebook addict, and you might end up wasting too much time.
Weighing the scales, where we put the advantages and disadvantages of Facebook, we can conclude that, if Facebook is used in the right proportions, and with proper care, it can be a powerful tool for marketing and networking.
In particular, any online or offline business can leverage the power of Facebook for business success. It’s why Facebook has become, in a short time, one of the most widely used marketing tools in today’s business world.
While there are some disadvantages, they can be overcome with some knowledge about the platform, and a little bit of self-discipline. In other words, the advantages outweigh the disadvantages.
How do you use Facebook? What’s your opinion on Facebook? Is it helping you or are you simply spending too much time on it?
Do let us know if you think of any other advantages and disadvantages of Facebook. Share your opinion in the comments!
Before the first telephone had been invented by Joseph Bell, there were no other means to communicate from long distances except by telegraph or letters. This fact had set certain limits on the number of people one could contact at a distance; besides, communications were much slower than today. With the invention of the Internet, communicating with the whole world through a personal computer has become a reality. However, the true revolution in communication occurred when Mark Zuckerberg introduced his creation: Facebook. While being attractive for people all over the world, Zuckerberg’s social network also possesses serious threats and setbacks that may not be obvious at first glance.
Facebook is a great way to keep in touch with people who are far away. According to surveys, friends who reside in different countries and use Facebook to communicate with each other display a more optimistic mood and feel calmer about those who are close to them, compared to those who do not use any social networks, or use only email (IFR Database). People who use Facebook tend to feel like they are in touch with the rest of the world regardless of distances, and this sensation makes them feel better.
Facebook is a reasonable option for people who want to stay updated with the news of the topics that are of interest to them. Joining various communities regarding all kinds of activities, and receiving updates from them turn Facebook into an easy-to-use, completely-customizable newsline. Hence, Facebook can be a useful tool for those who need to receive operational and fresh information.
At the same time, Facebook is known to be a factor that distorts one’s perception of reality, declines the satisfaction of one’s life and personality, and negatively affects relationships between people. According to the research held by Ethan Kross of the University of Michigan and Philippe Verduyn of Leuven University, people who use Facebook often display a growing dissatisfaction with their lives, whereas respondents who use Facebook infrequently and socialize with peers in real life felt happier and healthier (The Economist).
The same research showed how the most common emotion experienced by people who regularly use Facebook is envy. This is due to the fact that people usually do their best to make their lives look better than they are in reality, and at the same time believe in the reality of “virtual lives” created by other Facebook users.
Facebook can be dangerous for teenagers and children. Parents who would like to protect their children from negative information on the Internet should consider how Facebook is full of links to other media resources, some of which can be explicit. Whereas it is possible, to some extent, to control a child’s use of Facebook, it is impossible to predict where browsing these links could lead them (TheOnlineMom). Due to the same reason, parents have a right to feel worried about the friends of friends. One can know all the friends of their children, but these friends have other friends, who can have a negative influence on these children.
Facebook is a tool which should be used with caution. Though it is a convenient way to stay in touch with friends and acquaintances who live far away, and to stay updated about events which are of interest for a particular person, it can also have negative impacts on one’s personality. For example, Facebook causes its regular users to feel envious about the lives of other people; it can also provoke dissatisfaction with one’s own life, especially compared to people who socialize more in real life rather than online. The relationship Facebook has with the world is bittersweet: but we may witness its relationship turn for the worse in the coming decades.
“Get a Life!” The Economist. The Economist Newspaper, 17 Aug. 2013. Web. 07 Mar. 2014. <http://www.economist.com/news/science-and-technology/21583593-using-social-network-seems-make-people-more-miserable-get-life>.
“The Pros and Cons of Facebook for Kids.” TheOnlineMom. N.p., n.d. Web. 07 Mar. 2014. <http://theonlinemom.com/secondary.asp?id=1275>
“What’s Wrong About Facebook?” IFR Database. 25 Jun. 2011. Web. 07 Mar. 2014.
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